I’d written this last year while the website was being put together, but edited it down a bunch to work on the website. I figured I’d post it here in more detail…..

I read Nassim Taleb’s Skin In The Game in 2021, around the time Moran & Co was being formed. Big long book with many long tangential ideas. It definitely influenced my thinking as it relates to business though, and it’s lasted.

In a world of rapid development and flashy architecture, Christopher Alexander’s The Timeless Way of Building offers a quiet, powerful reminder: great buildings are not just designed—they are grown from patterns that resonate with human life.

In the world of building and construction, we often measure success in square footage, deadlines met, and budgets balanced. But what if we looked deeper?